Guest featured in this episode:
20 years of experience in producing and managing stellar events. More than 500 local and international events organized. Numbers speak for themselves and Liza’s career stats have a lot to tell about her.
Liza Millan, as most people know her, started her first business when she was 19 years old, providing online travel and ticket services in California.
She worked her way up the corporate ladder then when she was introduced to the crazy, exciting world of marketing and events, Liza knew, intuitively, that she had found her passion. She experienced working for some of the Top Fortune 100-500 companies like Adobe, HP, Cisco, Yahoo, OATH, AOL, Magento, Google, Intel, Deloitte, and many more, where she managed and produced face to face marketing event experiences internationally.
Through the years, Liza took note of valuable lessons from every event setup. She gained a wealth of knowledge in developing an overall event strategy. Her experience trained her to come up with creative ideas to help build brands.
As more and more people get to enjoy her events, she gained recognition in the events management industry. She is named as one of the Global Event Leaders.
In 2012, while she was raising her only son, armed with an entrepreneurial spirit and harnessed with her solid events management background, Liza, took the leap and decided to start her event and promotional marketing company, called MASTERPIECE.
Liza is truly living her passion and it shows in every unique experience created. This is not just a job for her but a calling and her one goal is to provide every customer with an above and beyond experience that is catered to their needs. She cares and the events show it.
As an entrepreneur, Liza’s hard work and dedication has earned her a spot in the Top 80 Event planners and Marketing CEO in the nation
Liza has gone a long way since she started her online ticket services business in California. Her positivity was the guiding force that led her to follow her dreams. Liza is blessed with a son who is now studying at a University pursuing his journey.
Things you will learn in this episode:
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What is a Virtual Summit?
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Who do virtual summits work for?
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Before the event, how do you work with your clients to set their goals or objectives?
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What else should you prepare for before an event?
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How do you get leads and raise visibility for your events?
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For those who are putting on an event for the first time, what kinds of budgets are we looking at?
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How long ahead should you plan a summit?
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What are the most common formats of virtual summits right now?
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What are the best ways to monetize virtual summits?
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What is the most effective way to promote an online summit?
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How effective are having sponsors to throwing a successful event?
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Lucy Liu is a master life coach helping women uplevel in business and life to confidently live an epic life! She is an unshakable optimist, wife, mom, entrepreneur, workshop facilitator, motivational speaker, best selling author and podcast host of The Lucy Liu Show.
Entrepreneurs & high achievers hire her to see clarity and take quantum leaps FAST. Because most of them are overthinking, scattered and self-doubting. She's best at helping you get unstuck, make faster decisions and fulfill higher potential. Bottom line: not only make more money and impact, but have more fun and live an EPIC life by design.
She has been featured in Medium, VoyageLA, Elephant Journal, ThriveGlobal, South China Morning Post and dozens of other media outlets. 
