188. Your Brand Amplified With Anika Jackson

Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

In Anika’s newest role, she is VP of Operations for Full Capacity Marketing, a full service agency focused on uplifting workforce development and educational institutions.

Anika is the founder of Your Brand Amplified®, a popular podcast dedicated to all things marketing, public relations, and entrepreneurship, and creator of The Brand Amplifier program for small business owners and entrepreneurs to develop and strengthen their branding, marketing, and PR strategies.

She is a member of the Intuit Small Business Council; the Advisory Board for the Women in Leadership program for UCSB’s PaCE; founding board member of Learn Grow Lead; and Assistant VP for National Charity League’s Pier Chapter. Her newest philanthropic endeavor is as a board member for the InfluenceHers Foundation.

Things we talked about in this episode:

• What are some of your best examples of brand amplification?

• Just how important are media features to amplifying your brand?

• Paid ads vs organic traffic? 

• and much more…

Connect With Anika Jackson:

Website: https://yourbrandamplified.com

Instagram: https://www.instagram.com/amplifywithanika

Facebook: https://www.facebook.com/amplifywithanika

LinkedIn: https://www.linkedin.com/in/anikajackson

TikTok: https://www.tiktok.com/@amplifywithanika