Patty Dominguez, founder of Positioning to Profit, is a best-selling author, advisor, and contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting as head of Global Agency Strategy, managing just under a billion dollars in marketing spend over her tenure in Corporate America. She now helps service-based entrepreneurs claim their “Category of One” status based on their unique abilities.

Things you will learn in this episode:

• Why is positioning important in building a personal brand?
• What is the difference between positioning and branding?
• What are some foundational principles positioning
• How do you set yourself apart in a super crowded market?
• What are the big brands doing that personal brands are not?
• How to reposition your brand?
• And much more…

​Lori Marini is a Motivational Coach who specializes in empowering women during their healing journey after a life crisis. Many lose their purpose and their fear of moving forward leaves them paralyzed. Coach Lori guides them to their fulfilling their vision of their best life. 

This we talked about in this episode:

• Living a great life courageously through her cancer journey
• Difference between survivor or being a Life Warrior
• Keeping a positive mindset
• Living a meaningful life
• and much more…

Kendra Swalls is the founder of Girl Means Business brand and host of her podcast Girl Means Business.  Now she helps women, like you, take their business from survival-mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success.

Things you will learn in this episode:

• How to let people like you
• How like happens through connection
• Why people trust
• And much more…

​

This is the season we set new year’s resolutions and goals, so let’s talk about why are people failing to reach their goals? Because this is one of the top questions I get asked.

There are so many reasons why people may fail to reach their goals but the top reasons include:

1. Lack of motivation or discipline: It can be hard to maintain the motivation and discipline needed to consistently work towards a goal, especially if the goal is difficult or requires a long-term commitment. It’s so much easier to stay motivated in Janurary, but once Feb. comes around, much of the motivation dies. So by that point it’s no longer about being motivated, it’s more about just taking action, consistent actions, aligned actions. 
2. Lack of a clear plan: Without a clear plan or roadmap for how to achieve a goal, it can be difficult to stay on track and make progress. 
3. Lack of resources: Some goals may require resources such as time, money, or support from others, and if these resources are not available, it can be challenging to make progress towards the goal. So be honest with yourself, do you have the support system you need to get to where you want to go. Don’t have enough time? That’s BS we will always have time for our top priorities, so manage your priorities! No money? That’s BS there are tons of way to get funds, you will find funding if you truly wanted to. Don’t have a support system? Have you invested yourself in a coach or coaching program? 
4. Unrealistic expectations: Setting overly ambitious goals or expecting too much of oneself can lead to disappointment and a lack of progress.
5. External circumstances: Sometimes, external factors such as illness, unexpected changes in one’s personal or professional life, or other unforeseen events can make it difficult to achieve a goal.
6. The name “goal” itself is hard to accomplish. Think of the world cup, world’s top teams come together and many teams still score zero. Because we have goalies (self doubt & inner criticism etc) stopping us from reaching the goal. Rename the goal to something else. Intentions etc. 
7. I think the most important one is not having enough fun. If you are having enough fun while reaching your goals it’s alot easier to get there. 

Ultimately, the specific reasons why a person may fail to reach a goal will depend on their individual circumstances and the specific goal they are trying to achieve. But always remember circumstances are neutral and we get to determine if we put a positive or negative spin on these circumstances that come up in life. 

So let’s wrap up with what we should do to reach our new year’s resolution or goals:

1. Find out what truly motivates you and set a reward accordingly. Find the best modality that keeps you motivated and even when motivation is not present, keep yourself disciplined.
2. Reverse engineer and set up a clear plan for your top priorities for the year, then month. 
3. Seek out help, resources are readily available everywhere, keep an open mind for help and opportunities. 
4. Set SMART goals. 
5. When external circumstances arise, fix the strategy or work ahead of schedule to avoid illness etc. 
6. Change the name of your goal to something that speaks more joy to you. 
7. Have more fun. Make a list of how you can have more fun. 

Connect with Lucy 

Colleen Avis is an Integrative Life Coach, Yoga Guide, Mindfulness Mentor and best selling author of Sacred Spaces: Subtle Shifts To Mind Body and Home Transformations.

Colleen Avis, certified Chopra Life Coach, and Ayurveda and Mindfulness Mentor has spent the last decade guiding clients to create spaces they love to live in – mind, body, and home. She embraces the whole person and believes all our spaces are beautifully intertwined. Her approach is holistic, unique, non-judgmental and offers an informed perspective. Colleen knows her most powerful tools are the ones she has integrated into her life over the last decade by transforming through her own experiences and openly bringing her life lessons, struggles, and transformative tools to her clients.
In addition to her Chopra certifications, Colleen is a Yoga Medicine yoga teacher, integrative NLP practitioner, and studying to complete her SOMA Breathe holistic health coach certification.

Things you will learn in this episode:

• What does it mean to make subtle shifts
• Challenges and life obstacles created the greatest growth in her life
• And much more…