96 Brand Affinity To Unstoppable Brand With Stacey Ruth

Guest featured in this episode:

Stacey Ruth is an acclaimed marketer, entrepreneur, minister and award-winning author with two multimillion-dollar agencies under her belt.

She has been acknowledged as one of the Top 50 Entrepreneurs in Atlanta, and twice as one of the Top 100 “It” Agencies by Experiential Marketer Magazine.

She did all this while struggling with two failed marriages, imposter syndrome, overwhelm and stress-related health issues. Both she and her businesses survived the fallout of 9/11, deep recessions, and internal dysfunction, where many of her nearest competitors were forced to close. This was when she learned how we all can rise above circumstances and become irresistible and unstoppable.

Stacey is the author of Own Your Own Shift: The Power, Passion and Freedom to Be Unstoppable.

Things you will learn in this episode:

  • What exactly is brand affinity?

  • Why is it so important?

  • What makes a brand so special?

  • So what do brands with brand affinity have in common?

  • How about brands without brand affinity?

  • Is brand affinity available to all business sizes?

  • What are the most common differentiators?

  • and much more…
Brand Affinity Stacey Ruth
Connect with Stacey Ruth

95 Wake Up Excited And Thrive With Sabrina Runbeck

Guest featured in this episode:

Sabrina Runbeck, MPH, MHS, PA-C is a cardiothoracic surgery
PA with more than 10 years of experience in public health and
neuroscience.

 

After overcoming burnout and feeling stuck in a career that drained her,
she became an International Peak Performance Keynote Speaker to
empower ambitious health practice owners to save at least 8 hours of
work per month, increase productivity by 30+%, and become respectable
in their fields under 60 days without feeling overwhelmed, underappreciated,
or unfulfilled!

 

That’s why people call her the Queen of Performance and Productivity.

 

She hosts the Powerful and Passionate Healthcare Professionals
Podcast whom has been featured on KevinMD, Thrive Global, Authority
Magazine, and numerous stages such as Fox, CBS, Screw the Naysayers
Podcast, and Live on Purpose Radio. She is also an author of the
upcoming book, Asian Women Who BossUp.

 

 
Find out more about Sabrina at SabrinaRunbeck.com
 

Free Gift:

Want to restore your energy within 2 minutes and save 8+ hours of work so you can get to do the things you love to do? Discover how by booking a call with Sabrina here: SabrinaRunbeck.com/Blueprint

 

Sabrina Runbeck
Connect with Sabrina Runbeck

94 Hobby To 7 Figures On Etsy With Kaelynn Priest

Guest featured in this episode:

Kaelynn Priest is the owner of Poppyseed Play– a modern wooden baby gym company that makes toys that are fun for babies AND parents to look at.

In the process of growing her own product business to multiple six figures in revenue, Kaelynn has recently discovered her true passion project–helping women step into the role of CEO of their own businesses.

Kaelynn is the mama of 2 busy kiddos and her weakness is mint Oreos.

Things you will learn in this episode:

  • How she started her hobby and where she is headed
  • Why Etsy is her go-to platform
  • Top tips to grow an Etsy store
  • and much more…
Kaelynn Priest
 
Connect with Kaelynn Priest

93 Make Faster Decisions

Decision-making is never an easy task because it is a very complex task, which takes time and energy to weigh your options. Feeling indecisive and self-doubting are just a normal part of the decision process. In many ways, they’re a good thing, they are a sign that you’re thinking about your choices instead of just going with the flow. However, you don’t want to think about the choices so much that you overthink and do not make the decision. 

Of course, there is a mental disorder in which you display pathological indecisiveness and can seek help, or else, you can learn the tools and skills to make faster decisions and know that many times indecisiveness is simply a combination of mindset blocks and anxiety. 

We have these mindset blocks and anxiety because we as humans in most cases fear that we would make the wrong decision that’s why we hesitate when we are faced with a choice. Maybe you are afraid of failure, suffering from any consequences or even the consequences of success. Maybe you are worried about what other people will think about you. In many cases, this also ties to perfectionism and if you feel you are in any way a perfectionist, head back to ep80 where I talked about how to overcome perfectionism or ep89 about overthinking.

Anyways, I’m here to tell you today the good news that decision-making is a muscle we can build. You can practice being decisive and you will make faster decisions.  

Start to build that decision-making muscle by setting some rules. For example, on social media, my rule for myself is that I do not accept any friendship requests from unknown men, this way I can easily reject hundreds of such requests at a time without the need to think about it. My rule for family time is that I don’t take client calls on weekends so that I have plenty of time for my family, so it’s a no-brainer decision when I’m asked for a call on the weekend for any reason, and this decision of “no thank you” will be immediate. I have rules set for many things: social media, money, friendship, family time, etc. Because I know my values, priorities and boundaries beforehand so that when it comes to decision making in those areas, my decisions are always immediate.

Then you strengthen this muscle by practicing from the small stuff. Set a time for making decisions. For example, give yourself 30 seconds to decide what you’ll have for food, what movie to watch, or whether you want to go out or not. Follow through on those small decisions and repeat. This is important so that you are not experiencing decision fatigue. This is why many successful businessmen wear the same things every day because they don’t want to waste time on making these small decisions. This is also part of my reason for becoming a vegetarian, I used to be stressed about what to eat all the time. By becoming a vegetarian, restaurants helped me make those decisions because usually, these are only one of two choices on the menu. And most importantly making small decisions quickly trains our brains to think through questions faster and faster. Then you are ready to work up to bigger things.

When making a bigger decision, give yourself a deadline to weigh the different options. If you can’t seem to make the decision forward, turn it around and reverse engineer. Instead of weighing what you will gain from making the decision, think about what you will lose by choosing each option and compare how you will feel losing those options. Ask yourself, is this decision healthy? Is it in alignment with my values, priorities and goals? Is it rewarding? 

No one makes perfect decisions all of the time. Hey, most of us have exes, most of us have been in a job we didn’t like, we definitely ordered the wrong dish at some points. But hey, action works in our favor, while inaction never does. When you delay the decision-making because you’re afraid of messing up, nothing changes. But when you’re proactive, you’re choosing to move ahead—and that’s one of the best decisions you can ever make.

Always remember that only action will lead to clarity. I’m gonna say that again because it’s so important, action leads to clarity, so stop waiting for clarity to take action. You are always making the best decision according to your best knowledge. And if you ever take a wrong turn on the road, just enjoy the different scenery and have fun along the way. Cheers to you making healthy, successful, and rewarding decisions. 

Learn more about Lucy's coaching:

92 Starting Over After Pandemic With Karla Merrell

Guest featured in this episode:

Karla Merrell, a former attorney, is a business and leadership strategist that built a successful business from the ground up without an email list or a fancy website. She is the creator of the Client Maximizer Course that has helped dozens of female entrepreneurs and coaches build successful businesses that pay the bills and adds significance to their lives.

After having all of her 2020 live events canceled due to the pandemic, Karla decided to intentionally grow by completing a 106-day mental and physical challenge, creating a new leadership program for working women, losing 15 pounds, reading every day and eliminating everything that did not serve the women she was destined to become-like a bread addiction and she is here to show you how you can do it too.

 

Karla and Lucy met in the Mic Drop community, where amazing women speakers and authors hang out together. If you are interested in becoming a speaker and author, check out MICDROP.

Karla Merrell
Connect with Karla Merrell

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