Guest featured in this episode:

Amy Edge is a Director of Operations and Integrator for Impact-Driven Entrepreneurs.

After founding Amy Edge & Co., she turned her passion into a full-time business alongside five team members to ensure clients are taking the “right” next step for their business.

Her transparency, ownership, and standard of excellence allow her to service her clients with success while providing tangible results.

Things you will learn in this episode:

• What exactly does a project manager or operations manager do for a business?

• What’s the basic difference between growth and scaling?

• What she thinks is the most important foundation for a business in order to scale?

• What are some ways to upgrade a business model?

• When is a business ready for team members?

• When should a business owner hire an operations manager and why?

• Why she started the Rising Sisterhood movement?
• and much more…

As an ex perfectionist myself, the topic of how to overcome perfectionism is very keen to my heart. 

The rise in perfectionism is so troubling that numerous scientific studies found that high levels of perfectionism were correlated with depression, anxiety, eating disorders, self-harm or other obsessive-compulsive disorders. You might think being a little bit of Ms Perfect is part of your personality but let me tell you that everything you ever wanted is on the other side of perfection. 

If you are procrastinating, you might be chasing perfection and therefore not taking any action. 

If you are stressed, you might be thinking the outcome of a circumstance in life is not up to your expectations of perfection. 

If you are waiting for when you are good enough, smart enough, ready enough, you most likely have fallen in the dark rabbit hole of perfectionism. 

As an ex perfectionist, let me tell you first hand that perfection is an illusion. It is mission impossible. There is no such thing as perfection because there is always always always room for improvement. 

Letting go of perfectionism can actually help you to excel more because contrary to popular belief perfectionists actually achieve less than those with healthier attitudes, because their focus on perfection robs them of motivation and as I mentioned earlier bring on procrastination and other negative self-defeating behaviors.

Well the good news is that perfectionism can be easily cured by reframing your perfectionistic thoughts. 

I talked about how everything starts with awareness back in episode 76, it is true with overcoming perfectionism. Become Aware of Your Tendencies in seeking perfection is the first step to overcome it. 

It is the consistency in your actions, not the perfections in your actions that will propel you forward. Done is always better than perfect. 

Instead of constantly feeling disappointed, set more realistic expectations about yourself, others and about the timing you need to finish a project.

Instead of criticizing yourself, practice self-compassion. Give yourself grace for all that you have already accomplished. Think of the last time how amazing you felt when you finished a goal, so done is always better than inaction. 

The only way to improve at something is to try, fail, and try some more. You are learning along the way so enjoy the process of learning and let’s make this journey a fun one! 

Remember: It’s impossible to please everyone around you, don’t compare yourself to others, don’t overthink all the possible outcomes. Good is the enemy of great. But perfect is the enemy of everything.

Now repeat after me now: 

I am unique, I am limited edition and I love love love the imperfect me! 

Guest featured in this episode:

20 years of experience in producing and managing stellar events. More than 500 local and international events organized. Numbers speak for themselves and Liza’s career stats have a lot to tell about her.

Liza Millan, as most people know her, started her first business when she was 19 years old, providing online travel and ticket services in California.

She worked her way up the corporate ladder then when she was introduced to the crazy, exciting world of marketing and events, Liza knew, intuitively, that she had found her passion. She experienced working for some of the Top Fortune 100-500 companies like Adobe, HP, Cisco, Yahoo, OATH, AOL, Magento, Google, Intel, Deloitte, and many more, where she managed and produced face to face marketing event experiences internationally.

Through the years, Liza took note of valuable lessons from every event setup. She gained a wealth of knowledge in developing an overall event strategy. Her experience trained her to come up with creative ideas to help build brands.

As more and more people get to enjoy her events, she gained recognition in the events management industry. She is named as one of the Global Event Leaders.
In 2012, while she was raising her only son, armed with an entrepreneurial spirit and harnessed with her solid events management background, Liza, took the leap and decided to start her event and promotional marketing company, called MASTERPIECE.

Liza is truly living her passion and it shows in every unique experience created. This is not just a job for her but a calling and her one goal is to provide every customer with an above and beyond experience that is catered to their needs. She cares and the events show it.

As an entrepreneur, Liza’s hard work and dedication has earned her a spot in the Top 80 Event planners and Marketing CEO in the nation

Liza has gone a long way since she started her online ticket services business in California. Her positivity was the guiding force that led her to follow her dreams. Liza is blessed with a son who is now studying at a University pursuing his journey.

Things you will learn in this episode:

• What is a Virtual Summit?

• Who do virtual summits work for?

• Before the event, how do you work with your clients to set their goals or objectives?

• What else should you prepare for before an event?

• How do you get leads and raise visibility for your events?

• For those who are putting on an event for the first time, what kinds of budgets are we looking at? 

• How long ahead should you plan a summit?

• What are the most common formats of virtual summits right now?

• What are the best ways to monetize virtual summits? 

• What is the most effective way to promote an online summit?

• How effective are having sponsors to throwing a successful event? 

• and much more…

Guest featured in this episode:

Sherile is a Psychotherapist, with significant experience in creating content for clients as they develop transformational mental health products and services. Sherile is a Mindfulness practitioner and has created content for world-leading Apps such as Calm, Inwords and Dream.

​She is the author of a number of industry books for Therapists and their clients dealing with  Anxiety and is also the Author of Befriending Emotions a Mindfulness meditation guide for Pause + purpose. 

​Sherile has written over 1000 mindfulness, spirituality and healing meditations. Her meditations have been viewed millions of times on YouTube. She is an in-demand speaker representing clients in the mental health, coaching and healing spaces, appearing on webinars, and at industry conferences. 

Things you will learn in this episode:

• How 2020 affected her business? 

• What are the trends in Mental Health especially this past year?

• Her experience working with the Calm app.

• Her most important lessons learned through her life transitions.

• Myth about surrendering she’d like to debunk.

• and much more…

Guest featured in this episode:

Nuzayra Haque is a virtual attorney based out of Los Angeles, California. Nuzayra counsels U.S. and international clients on obtaining and protecting trademarks and copyrights, branding strategies, IP portfolio management, trade secrets, data protection, GDPR and U.S privacy law compliance and other commercial matters.

As a creative entrepreneur and small business owner herself, Nuzayra loves working with startups and creative professionals and has represented clients in cannabis, technology, design, fashion and entertainment.

One of the first attorneys to successfully obtain federal trademark protection in the cannabis industry, Nuzayra was named in the Daily Journal‘s ‘Top Women Attorneys’ for 2017. Since 2015, she has been recognized as a Super Lawyers Rising Star in Southern California for intellectual property, an award made to only 2.5% of attorneys in the region. She is often featured in legal and business outlets as an expert in intellectual property, her latest interview on intellectual property rights for cannabis brands was published on Yahoo! Finance. She also recently served on the Board of Directors of the South Asian Bar Association of Southern California.

Nuzayra holds the honor of being both a California attorney and a barrister in England and Wales, having been called to the Bar at Lincoln’s Inn in London. She attended the University of Southern California’s Gould School of Law, where she was awarded the Dean’s Merit Scholarship. In the UK, she received law degrees from BPP Law School in Leeds and Northumbria University, graduating with honors, in Newcastle.

During her spare time Nuzayra loves hanging out with her husband and their pet cat Kiba while entertaining friends and family. As a virtual attorney, she loves traveling to new countries and exploring new destinations while working for the protection and growth of her clients’ businesses. Being virtual helps Nuzayra save on traditional costs of running a law firm and allows her to pass on those savings to her clients while providing top quality service.

Things you will learn in this episode:

• What a trademark is?

• Does it matter what industry or product/service you are in when it comes to trademarking?

• Say starting an LLC, do you need to trademark that company name? Or logo? Or program, course, podcast? 

• Do you need an individual trademark for everything you use in your business? For example your slogan? 

• Can you publicly search on the web to see if your name is in use? 

• When can you put a ™ sign on your names? 

• What’s the difference between a registered trademark and an unregistered trademark? 

• What’s the difference between ™ and R in circle symbols? 

• The trademark application process can seem overwhelming, how does the process really look like? 

• How long is a trademark valid? 

• If you apply for a US trademark, are you protected in other countries?

• and much more…