Guest featured in this episode:

Jennifer Blair has been inspiring her clients to connect with their most authentic self and find their true purpose in life for nearly two decades. Since launching Excavive Coaching & Consulting Services in 2003, she has gained a level of wisdom that comes only after working one-on-one with thousands of women and men from across the globe. She has built her coaching practice on the very principles she uses to guide her own life: confidence in yourself, empowerment, creativity and passion.

Because of her wise and intuitive nature, Jennifer is able to establish compassionate, confidential working relationships, enabling her clients to journey back to their most authentic-self and create a life based on their true values. Within the first few coaching sessions, Jennifer’s clients begin to understand how their choices impact their personal and professional life and are given effective tools to pursue and protect their passions, find life balance and nurture their joy.

“My clients are creative, capable and industrious — it’s up to me to excavate their best solutions through my training, experience, wisdom and intuition,” says Jennifer, “I know how to get to my clients’ core issues right away, doing it with grace, respect and kindness.”

Jennifer found her own true calling after surviving a heartbreaking divorce. Faced with a future filled with uncertainty, she dug deep into herself to find the confidence and strength to embrace every moment of motherhood while completely reinventing her career. She knows firsthand how frightening change can be — and how thrilling it is to take those first steps toward the life you’ve always wanted to lead. The core of Jennifer’s coaching practice has grown from her own life experiences and learning how to give herself the space to lead a meaningful life, overcoming lifelong fears and letting go of limiting belief structures.

Not only has Jennifer built a lasting coaching and corporate consulting practice, she is a sought-after speaker, podcast guest and four-time author, publishing her first book The True You: Tools to Excavate, Explore and Evolve in 2012. In 2020, Jennifer released her follow-up book, The True You Reimagined: Discover Your Authentic Self along with the complementary The True You Workbook: Tools to Reimagine Your Life (October 2020), offering insightful writing exercises based on her many years of experience. She is also the co-author of the international best-seller book Women Who BossUp.

By blending creative coaching techniques with practical guidance, Jennifer gives every client the power to claim the life they deserve.

Things you will learn in this episode:

• After moving on from divorce, how soon she found her authentic self

• Resources that helped her climb out of the rut

• What are some of your best tools to Deal with Difficult People or Circumstances:

• and much more…

Guest featured in this episode:

Eileen McDargh, CSP, CPAE
CEO  (Chief Energy Officer), The Resiliency Group

Since 1980, Eileen McDargh has helped organizations and individuals transform the life of their business and the business of their life through conversations that matter and connections that count.  She has become known as a master facilitator, an award-winning author, and an internationally recognized keynoter and executive coach.

She draws upon practical business know-how, life’s experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Her programs are content rich, interactive, provocative and playful—even downright hilarious. 

In 2019, Global Gurus International, a British-based provider of resources for leadership, communication and sales training, also ranked her FIRST as one of the World’s Top 30 Communication Professionals following a global survey of 22,000 business professionals. 

Eileen has written six books and her seventh book Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters will be published by Berrett-Koehler Publishers in the summer of 2020.

Things you will learn in this episode:

• What is burnout?

• Definition of CEO in Eileen’s terms

• How she defines resiliency? 

• What she sees as the most common reason that breeds burnout? (ex. boredom)

• How she implements in her daily life?

•  
• and much more…

Guest featured in this episode:

With over a decade in corporate marketing, Caitlin Strempel mentors companies and CEOs to scale to 7-figure months with her powerful and proprietary formula, the SOUL Marketing Method. She’s the founder of Rising Ranks Digital, an SEO and digital strategy agency that has 100% success record at getting their clients to the top of Google and significantly increasing their bottom line. She believes that in order to become a leader in your industry you first must become visible.

Things you will learn in this episode:

• If you had to sum up SEO in one sentence for beginners what would it be? What exactly is SEO?
• Who needs help and would benefit the most with SEO?
• Can you really get your website to make sales for you while you sleep?
• How can you keep your website updated with fresh content without cranking out new blog posts all the time?
• Does how fast your website load affect your SEO? 
• So I’ve learned that backlinking which are links from another website that point back to your website, are these backlinks important for your SEO? 
• Should the copyright year at the bottom of your website be updated yearly?
• All the time we hear the word “Algorithm” IG algorithm changes all the time. So algorithm is a program used by search engines to determine what results to show when someone types in a query into the search bar. Does Google’s algorithm change or would you say it’s pretty fixed?
• Is SEO only part of the digital strategy you implement for your clients? 
• What were your top lessons learned from working with Google for the past decade?
• What’s your top trick and tip, maybe something that we can try immediately to see an improvement in our rankings?
•  
• and much more…

You’ve probably heard the phrase many times before:

“Do something today that your future self will thank you for.”

What does that really mean?

It means that every single decision that you make today will affect your future. Invest in yourself today and make conscious decisions to learn and improve yourself so that down the road, when you look back on life, you will thank yourself for the decisions that you’ve made today.

When I hear this phrase, it reminds me of my high school job because I absolutely loved my job then and after all these years I’m still happy that I made that choice. This one choice that I am forever grateful for is that instead of working at a clothing store like most kids did that time, I worked part-time at the local bookstore.

Obvious pros of working in a bookstore:

• Cashier experience.
• Sales experience.
• Interpersonal skills.
• Substantial employee discounts on all books & magazines at B&N.
• Free uncorrected versions of upcoming books.
• Free old books & magazines (Not often but there are chances).
• Constant restocking and alphabetizing of books, but I learned a little bit of EVERYTHING scanning through books, and opened up my worldly views.
• I am super thankful because this experience made reading a lifetime hobby for me. 
• Working in an enjoyable environment (the smell of fresh books & patient co-workers who are also passionate about books).
• The fact that everyone who comes in is a super friendly reader (ok maybe 99%).
• For those who aspire to become a writer, there are chances to meet authors and know the industry.
• For those who already published a book, you can recommend your own book to readers.
• Always know what’s best to read because tons of people will come on the same day asking for the book Oprah just recommended.

We all know that our future depends on what we do to our present. So, if you don’t shape your present now, you cannot witness the desired result in your future. What kinds of results do you want in your future life? What seeds are you planting? 

• Invest in yourself! 

• Be who you are.

• Decide what kind of life you want and design it accordingly.

• Keep learning! 

• Get rid of what doesn’t align with your life right now

• Choose who to take with you on your journey in life.

Now that I have this podcast, I am so thankful for my younger elementary school self to have signed up to be a storyteller at the local radio station.

Now that I am an unshakable optimist, I am so thankful for each and every negative circumstance that came into my life to teach me a lesson and practice my resilience. 

Now that I coach amazing women on growing their business, I am so thankful for the naive young me for the failed businesses that I started in the past so I know what doesn’t work and what not to do. 

Now that I have a coaching business, I am so thankful to younger myself for investing in a coach. 

Now to end this episode, I challenge you to make a list of important events that happened in your life and next to them journal out what you have learned and why you are thankful for these experiences. Happy journaling and continue to make decisions and take actions that you will thank yourself for tomorrow. 

Guest featured in this episode:

Heater Desantis is the CEO of Publicity For Good, a PR agency that helps purpose-driven brands get in the media.

Things you will learn in this episode:

• Why is press so important? 

• What is the secret to getting into the media?

• Can a complete newbie get featured in the media?

• What are the criteria for a good story? 

• What type of media outlets do you recommend a beginner to start?

• What are some different ways you can get into the media? 

• What are some things to keep in mind when writing a pitch?

• What do you need to know about pitching to your local TV station?

• And much more!