Guest featured in this episode:

Krista Walsh is an SEO website copywriter for creative entrepreneurs. She writes the messaging for her clients’ websites so that their online home shows up in Google, articulates their vision + value, and inspires visitors to take action.

Her clients have gone on to book 4-figure services straight from their website without sales calls and rank in the top 5 of Google search results for competitive search terms.

Things you will learn in this episode:

• So why is the about me page so important?

• What are the most crucial About page copywriting elements?

• Why do you need a hero statement?

• What are your best tips to emotionally connect with people visiting your page?

• How about visuals? What’s important visually on this page?

• What’s a good call to action on the about page?

• and much more…

Guest featured in this episode:

Sheena Yap Chan is a keynote speaker, coach, podcaster, consultant, and author on building self-confidence.

She currently inspires women through her highly successful podcast called The Tao of Self Confidence where she interviews Asian women about their inner journey to self-confidence. Her mission is to help Asian Women boost their confidence to live their authentic selves, help Asian Women create a voice in the world, and create a stronger representation for Asian women.

Sheena has been featured on MindValley, slice.ca, Marketing in Asia, Manila Times and more. She is also the TOP 100 Filipinos to follow on LinkedIn for inspiration and learning in 2020. She is also the co-author of the International bestselling book Asian Women Who Boss Up. 

Things you will learn in this episode:

• What tao means?
• How life was the discovery of self confidence
• “aha” moment in finding confidence?
• Sheena’s definition of self confidence?
• What’s life like after having confidence?
• As a confidence coach some of the biggest self sabotaging mindsets Sheena sees with her clients
• and much more…

Guest featured in this episode:

Amy Edge is a Director of Operations and Integrator for Impact-Driven Entrepreneurs.

After founding Amy Edge & Co., she turned her passion into a full-time business alongside five team members to ensure clients are taking the “right” next step for their business.

Her transparency, ownership, and standard of excellence allow her to service her clients with success while providing tangible results.

Things you will learn in this episode:

• What exactly does a project manager or operations manager do for a business?

• What’s the basic difference between growth and scaling?

• What she thinks is the most important foundation for a business in order to scale?

• What are some ways to upgrade a business model?

• When is a business ready for team members?

• When should a business owner hire an operations manager and why?

• Why she started the Rising Sisterhood movement?
• and much more…

As an ex perfectionist myself, the topic of how to overcome perfectionism is very keen to my heart. 

The rise in perfectionism is so troubling that numerous scientific studies found that high levels of perfectionism were correlated with depression, anxiety, eating disorders, self-harm or other obsessive-compulsive disorders. You might think being a little bit of Ms Perfect is part of your personality but let me tell you that everything you ever wanted is on the other side of perfection. 

If you are procrastinating, you might be chasing perfection and therefore not taking any action. 

If you are stressed, you might be thinking the outcome of a circumstance in life is not up to your expectations of perfection. 

If you are waiting for when you are good enough, smart enough, ready enough, you most likely have fallen in the dark rabbit hole of perfectionism. 

As an ex perfectionist, let me tell you first hand that perfection is an illusion. It is mission impossible. There is no such thing as perfection because there is always always always room for improvement. 

Letting go of perfectionism can actually help you to excel more because contrary to popular belief perfectionists actually achieve less than those with healthier attitudes, because their focus on perfection robs them of motivation and as I mentioned earlier bring on procrastination and other negative self-defeating behaviors.

Well the good news is that perfectionism can be easily cured by reframing your perfectionistic thoughts. 

I talked about how everything starts with awareness back in episode 76, it is true with overcoming perfectionism. Become Aware of Your Tendencies in seeking perfection is the first step to overcome it. 

It is the consistency in your actions, not the perfections in your actions that will propel you forward. Done is always better than perfect. 

Instead of constantly feeling disappointed, set more realistic expectations about yourself, others and about the timing you need to finish a project.

Instead of criticizing yourself, practice self-compassion. Give yourself grace for all that you have already accomplished. Think of the last time how amazing you felt when you finished a goal, so done is always better than inaction. 

The only way to improve at something is to try, fail, and try some more. You are learning along the way so enjoy the process of learning and let’s make this journey a fun one! 

Remember: It’s impossible to please everyone around you, don’t compare yourself to others, don’t overthink all the possible outcomes. Good is the enemy of great. But perfect is the enemy of everything.

Now repeat after me now: 

I am unique, I am limited edition and I love love love the imperfect me! 

Guest featured in this episode:

20 years of experience in producing and managing stellar events. More than 500 local and international events organized. Numbers speak for themselves and Liza’s career stats have a lot to tell about her.

Liza Millan, as most people know her, started her first business when she was 19 years old, providing online travel and ticket services in California.

She worked her way up the corporate ladder then when she was introduced to the crazy, exciting world of marketing and events, Liza knew, intuitively, that she had found her passion. She experienced working for some of the Top Fortune 100-500 companies like Adobe, HP, Cisco, Yahoo, OATH, AOL, Magento, Google, Intel, Deloitte, and many more, where she managed and produced face to face marketing event experiences internationally.

Through the years, Liza took note of valuable lessons from every event setup. She gained a wealth of knowledge in developing an overall event strategy. Her experience trained her to come up with creative ideas to help build brands.

As more and more people get to enjoy her events, she gained recognition in the events management industry. She is named as one of the Global Event Leaders.
In 2012, while she was raising her only son, armed with an entrepreneurial spirit and harnessed with her solid events management background, Liza, took the leap and decided to start her event and promotional marketing company, called MASTERPIECE.

Liza is truly living her passion and it shows in every unique experience created. This is not just a job for her but a calling and her one goal is to provide every customer with an above and beyond experience that is catered to their needs. She cares and the events show it.

As an entrepreneur, Liza’s hard work and dedication has earned her a spot in the Top 80 Event planners and Marketing CEO in the nation

Liza has gone a long way since she started her online ticket services business in California. Her positivity was the guiding force that led her to follow her dreams. Liza is blessed with a son who is now studying at a University pursuing his journey.

Things you will learn in this episode:

• What is a Virtual Summit?

• Who do virtual summits work for?

• Before the event, how do you work with your clients to set their goals or objectives?

• What else should you prepare for before an event?

• How do you get leads and raise visibility for your events?

• For those who are putting on an event for the first time, what kinds of budgets are we looking at? 

• How long ahead should you plan a summit?

• What are the most common formats of virtual summits right now?

• What are the best ways to monetize virtual summits? 

• What is the most effective way to promote an online summit?

• How effective are having sponsors to throwing a successful event? 

• and much more…