Guest featured in this episode:
Merit Kahn, CSP, is the CEO of SELLect Sales Development, author of Myth Shift: Challenging The Truths That Sabotage Success, co-host of The Smarter Sales Show, Certified Emotional Intelligence Coach and Certified Speaking Professional.
Since 1998, Merit has worked with salespeople, entrepreneurs, professionals and business leaders who are frustrated because their ideal prospects were not receptive to their offers so they struggled to reach their aggressive sales goals while the pace of change meant always being in catch up mode and there was never time for creating innovative ideas especially while profit margins were slowly shrinking. If that sounds familiar, you are not alone and Merit’s Open for Business Framework will take the guess work out of exactly where to begin to create long lasting change and consistent growth.
Oh, and in her spare time she is a stand-up comedian counting down the days until she trades in her title “single parent” for “empty nester.”
Things you will learn in this episode:
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What is the distinction between marketing and sales?
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What is the first step to closing the sale?
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Which is more important to sales success these days… technology or technique?
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What is and is not an appropriate offer?
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