Guest featured in this episode:
Conversion copywriter. Copywriting coach. Word slinger. Wing woman.
No matter what you call her, Erin Ollila’s job is to step in and show the world just how incredible her clients truly are.
With over 15 years of publishing experience and an MFA in Creative Writing, she gets what it takes to ideate, create, and implement smart SEO website copy and strategic content campaigns.
When Erin’s not cheering on creatives and service-based entrepreneurs or hosting the Talk Copy to Me podcast, you can catch her indulging in ice cream and spending time with her family in southeastern MA.
Things you will learn in this episode:
- From copywriter point of view, What makes a good customer testimonial?
- Get the timing right. When is the best time to get this testimonial?
- Provide multiple options to make it easy for them.
- Customize your template.
- Give them the option to keep their testimonial short and sweet.
- Pose simple questions that yield nice customer quotes.
- Give customers a reason to say yes.
- Prepare a testimonial page on your website.
- And so much more…
Lucy Liu is a master life coach helping women uplevel in business and life to confidently live an epic life! She is an unshakable optimist, wife, mom, entrepreneur, workshop facilitator, motivational speaker, best selling author and podcast host of The Lucy Liu Show.
Entrepreneurs & high achievers hire her to see clarity and take quantum leaps FAST. Because most of them are overthinking, scattered and self-doubting. She's best at helping you get unstuck, make faster decisions and fulfill higher potential. Bottom line: not only make more money and impact, but have more fun and live an EPIC life by design.
She has been featured in Medium, VoyageLA, Elephant Journal, ThriveGlobal, South China Morning Post and dozens of other media outlets. 
